Created specifically for filmmakers
by a film marketer.
Are you a filmmaker using social media to promote your film but not sure what to post about?... This guide is for you!
THIS GUIDE WILL HELP YOU:- Discover successful formats you can easily recreate
- Plan your content strategy
- Save time figuring out what to post next
- Effectively market your film throughout different production stagesWhat's inside:
- Guide with 40+ content ideas with links to real campaigns using each format.
- Bonus: 25 prompts created with Chat GPT.
Curated by Film Socialite.
FEATURED WORK
CJFECanadian Journalists for Free Expression
Made in EthiopiaDir. Xinyan Yu, Max Duncan
For your considerationCanadian Screen Awards
Death of a SaintDir. Patricia Bbaale Bandak (Denmark)
Hairy TalesDir. Leora Eisen
Secret World of SoundSeries (3 x 44 min)
CynaraDir. Sherien Barsoum
To Kill a TigerDir. Nisha Pahuja
Telling Our StoryDir. Kim O'Bomsawin
Weengushk Film Festival2023
FOUR WINTERSDir. Julia Mintz
By WaterDir. Iyabo Kwayana
Into The Weeds
Spanish Subtitling
Dir. Jennifer Baichwal
REVIRDir. Peter Hammer
REVIVAL69Dir. Ron Chapman
Shorts Not Pants Film Festival2022
Summit 72
Dir. Nicholas de Pencier, Ravi Baichwal, Dave Bidini, Naveen Prasad
Bernie Langille Wants to Know What Happened to Bernie LangilleDir. Jackie Torrens
Chef Secrets: The Science of CookingDir. Leora Eisen
Nature's Big YearDir. Christine Nielsen
From Earth to SkyDir. Ron Chapman
There's No Place Like This Place, AnyplaceDir. Lulu Wei
Islamophobia is...Education + Activism, Video Series
First PersonA Digital Anthology Series
Produced by Carousel Pictures
#BLESSEDDir. Ali Weinstein
Finding SallyDir. Tamara Dawit
Pandora's BoxDir. Rebecca Snow
Produced by Diva International
ABOUT
Hi, I’m Carla Rojas, Founder of Film Socialite.As a social media strategist, my main goal is to craft a bespoke content strategy that seamlessly aligns with your film's narrative, helping you connect authentically with your target audience online.To do this, I like to collaborate closely with filmmakers and PR teams. Together, we define campaign objectives, and create original content to elevate your film's presence.
TESTIMONIALS
"When our company was ready to launch our latest feature documentary into the world (Bernie Langille Wants To Know What Happened To Bernie Langille) Carla Rojas created & ran for us an extremely effective, eye-catching and innovative social media campaign - we look forward to working with her again - highly recommend!"- Jackie Torrens
Director/Writer/Creative Director
Peep Media
“Carla has a remarkable talent for identifying and creating compelling content with every film.
She dives in, head first, and takes the time to see and feel with the film. And it is this approach
that results in captivating social media campaigns
that resonate with audiences.”- Ingrid Hamilton
President
GAT PR
CONTACT
Do you have a film, series, festival or media project and need clarity with your social media strategy?Let's talk!
Services:- Asset creation
- Social media management
- Influencer / grassroots research
- Paid campaigns
Consulting
Wherever you are in your campaign, I can help you get clarity or brainstorm about:Content Strategy / Content Creation / Content Curation / Creative Direction / Grassroots Outreach / Paid Campaigns / Theatrical Release / Broadcast Premiere / VOD release, and all things social media.
SEND A MESSAGE
Do you have an upcoming project or have
a specific question? Feel free to send a message!
Social Media Inspiration
and Resources for Filmmakers
Find us on Instagram @filmsocialite
©️ 2024 Film Socialite | Social media solutions for busy filmmakers
ABOUT | WORK | SHOP | CONTACT
HOME | WORK | SHOP | CONTACT
The first collection of Canva templates created
specifically for filmmakers
by a film marketer.
ELEVATE YOUR FILM PROMOTION
IN MINUTES!
WHAT'S INCLUDED:80 Stunning templates to promote:• PRESS HIGHLIGHTS
• UPCOMING SCREENINGs
• FESTIVAL ANNOUNCEMENTS
• NOW PLAYING / STREAMINGDesigns available in four sizes:
Instagram square, portrait, story and landscape (ideal for Twitter or Facebook).HOW TO USE:1. Choose a design
2. Customize
3. ExportYou're ready to post!
FEATURED WORK
Bernie Langille Wants to Know What Happened to Bernie LangilleDir. Jackie Torrens
Summit 72Dir. Nicholas de Pencier, Ravi Baichwal, Dave Bidini, Naveen Prasad
There's No Place Like This Place, AnyplaceDir. Lulu Wei
SEE MORE >>
TESTIMONIALS
"When our company was ready to launch our latest feature documentary into the world (Bernie Langille Wants To Know What Happened To Bernie Langille) Carla Rojas created & ran for us an extremely effective, eye-catching and innovative social media campaign - we look forward to working with her again - highly recommend!"- Jackie Torrens
Director/Writer/Creative Director
Peep Media
“Carla has a remarkable talent for identifying and creating compelling content with every film.
She dives in, head first, and takes the time to see and feel with the film. And it is this approach
that results in captivating social media campaigns
that resonate with audiences.”- Ingrid Hamilton
President
GAT PR
WORK WITH ME >>
Social Media Inspiration
and Resources for Filmmakers
Find us on Instagram @filmsocialite
©️ 2023 Film Socialite | Social Media for Film
HOME | WORK | SHOP | CONTACT
SHOP + RESOURCES
COLLECTION #1
"When our company was ready to launch our latest feature documentary into the world (Bernie Langille Wants To Know What Happened To Bernie Langille) Carla Rojas created & ran for us an extremely effective, eye-catching and innovative social media campaign - we look forward to working with her again - highly recommend!"- Jackie Torrens, Director/Writer/Creative Director, Peep Media
INTRO PRICE
PROMOTE YOUR FILM
LIKE NETFLIXList of content ideas (with examples) you can use in your next social media campaign.$35
HOW TO FIND
YOUR FILM AUDIENCE
Proven strategies and tactics
to engage with your online community
YOUTUBE
©️ 2023 Film Socialite | Social Media for Film
HOME | SHOP | WORK | CONTACT
RECENT WORK
SUMMIT 72
Mercury Films
Four-part docuseries commissioned by CBC and produced by Mercury Films x 50th Anniversary of the 1972 Hockey Summit Series between Canada and the Soviet Union.WORK: Digital Content Producer
(Producing original digital content for CBC)
Social Media / Content Strategy
REVIVAL69: THE CONCERT THAT ROCKED THE WORLD
Dir. Ron Chapman"When a young concert promoter launches a festival in 1969 to revive the Kings of Rock ‘n’ Roll, a chain of unimaginable events manifests in the 11th hour arrival of John Lennon and The Plastic Ono Band, triggering Lennon’s decision to leave The Beatles." - SXSW 2023WORK: Canadian Premiere (Dec. 2022), U.S. Premiere @ SXSW 2023
CATEGORY: WOMAN
Dir. Phyllis Ellis"When a young concert promoter launches a festival in 1969 to revive the Kings of Rock ‘n’ Roll, a chain of unimaginable events manifests in the 11th hour arrival of John Lennon and The Plastic Ono Band, triggering Lennon’s decision to leave The Beatles." - SXSW 2023WORK: Canadian Premiere (Dec. 2022), U.S. Premiere @ SXSW 2023
BERNIE LANGILLE WANTS TO KNOW
WHAT HAPPENED TO BERNIE LANGILLE
Dir. Phyllis Ellis"When a young concert promoter launches a festival in 1969 to revive the Kings of Rock ‘n’ Roll, a chain of unimaginable events manifests in the 11th hour arrival of John Lennon and The Plastic Ono Band, triggering Lennon’s decision to leave The Beatles." - SXSW 2023WORK: Canadian Premiere (Dec. 2022), U.S. Premiere @ SXSW 2023
SHORTS NOT PANTS
FILM FESTIVAL
2022"When a young concert promoter launches a festival in 1969 to revive the Kings of Rock ‘n’ Roll, a chain of unimaginable events manifests in the 11th hour arrival of John Lennon and The Plastic Ono Band, triggering Lennon’s decision to leave The Beatles." - SXSW 2023WORK: Canadian Premiere (Dec. 2022), U.S. Premiere @ SXSW 2023
BOOK A STRATEGY CALL >>
TESTIMONIALS
"When our company was ready to launch our latest feature documentary into the world (Bernie Langille Wants To Know What Happened To Bernie Langille) Carla Rojas created & ran for us an extremely effective, eye-catching and innovative social media campaign - we look forward to working with her again - highly recommend!"- Jackie Torrens, Director/Writer/Creative Director, Peep Media
"When our company was ready to launch our latest feature documentary into the world (Bernie Langille Wants To Know What Happened To Bernie Langille) Carla Rojas created & ran for us an extremely effective, eye-catching and innovative social media campaign - we look forward to working with her again - highly recommend!"- Jackie Torrens, Director/Writer/Creative Director, Peep Media
©️ 2023 Film Socialite | Social Media for Film
HOME | SHOP | WORK | CONTACT
CONTACT
Do you have a film, series, festival or media project and need clarity with your social media strategy?Let's talk!
1-ON-1 SUPPORT
BOOK A PRIVATE SOCIAL x FILM
60 MIN. STRATEGY CALL
Perfect for independent filmmakers and producers managing their own social media campaigns.• Step 1. Choose a time slot in our calendar.
• Step 2. Book your 60 min. strategy call.
• Step 3. Receive a questionnaire to help me learn about your project, goals and any particular pain points you would like to address. This will help us maximize our time together.
• Step 4. We meet and discuss your project in detail. You'll leave with actionable ideas to help your project move forward.
• Step 5. Receive a recording of our session.
SEND A MESSAGE
Do you have an upcoming project or have
a specific question? Feel free to send a message!
I can help you get clarity about:Content Strategy / Content Creation / Content Curation / Creative Direction / Grassroots Outreach / Influencer Research / Paid Campaigns / Theatrical Release / Broadcast Premiere / VOD release, and more.
©️ 2023 Film Socialite | Social Media for Film
HOME | SHOP | WORK | CONTACT
BOOK A STRATEGY SESSION
Do you have a film, series, festival or media project and need clarity with your social media strategy?Let's talk!
1-ON-1 SUPPORT
BOOK A PRIVATE SOCIAL x FILM
60 MIN. STRATEGY CALL
• Step 1. Choose a time slot in our calendar.
• Step 2. Book your 60 min. strategy call.
• Step 3. Receive a questionnaire to help me learn about your project, goals and any particular pain points you would like to address. This will help us maximize our time together.
• Step 4. We meet and discuss your project in detail. You'll leave with actionable ideas to help your project move forward.
• Step 5. Receive a recording of our session.
SEND A MESSAGE
©️ 2023 Film Socialite | Social Media for Film
COLLECTION #1
"When our company was ready to launch our latest feature documentary into the world (Bernie Langille Wants To Know What Happened To Bernie Langille) Carla Rojas created & ran for us an extremely effective, eye-catching and innovative social media campaign - we look forward to working with her again - highly recommend!"- Jackie Torrens, Director/Writer/Creative Director, Peep Media
INTRO PRICE
The first collection of Canva templates created
specifically for filmmakers
by a film marketer.
ELEVATE YOUR FILM PROMOTION
IN MINUTES!
WHAT'S INCLUDED:Stunning templates to promote• PRESS HIGHLIGHTS
• UPCOMING SCREENINGs
• FESTIVAL ANNOUNCEMENTS
• NOW PLAYING / STREAMINGAll designs available in four sizes:
Instagram square, portrait, story and landscape (ideal for Twitter or Facebook).HOW TO USE:1. Choose a design
2. Customize
3. ExportYou're ready to post!
COLLECTION LAUNCH: DEC 2023